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Should You Bundle Your Retreat Into a Mastermind?
The "No-Sales" Retreat Sales Strategy
Welcome back to the Million Dollar Events Podcast! If you’re a retreat or conference leader looking to level up, you’re in the right place for this golden nugget of wisdom about retreat sales strategy. Today’s episode dives into a hot topic:
Should you include your retreat in a membership or mastermind — or sell it as a standalone experience?
As the retreat market gets more saturated, it’s no longer enough to simply announce a retreat and expect people to book. You need a strong retreat sales strategy that not only sells out your retreat but also elevates the value you’re providing.
The Saturation of the Retreat Market
Gone are the days when simply offering a retreat made you stand out. Post-2020, the number of coaches and entrepreneurs hosting retreats has exploded. While competition isn’t necessarily a bad thing, it does mean that it’s harder to grab attention and fill spots just by posting about your event on social media.
Today, it’s not enough to host a “slumber party” style retreat — you need to deliver a true transformation and connect it to a larger journey your audience deeply cares about.
Retreat Sales Strategy: Selling Retreats Through Masterminds
One powerful way to sell your retreat without the hard “salesy” feeling is to bundle it into a high-ticket mastermind or membership. This approach — called a “no-sales sale” — shifts the focus from selling a one-time event to offering a comprehensive, longer-term transformation.
Instead of just buying a retreat, clients are investing in a bigger vision:
Ongoing coaching
Community and accountability
A transformational retreat experience as the “cherry on top”
This retreat sales strategy allows you to sell out your retreat naturally as part of a larger, more valuable offer.
Pricing Strategies for Mastermind-Inclusive Retreats
When bundling your retreat into a larger offer, pricing becomes even more important.
✅ Start by calculating the true cost of your dream retreat.
Retreats often cost around $4,000 per person — and that’s without adding your profit margin yet.
✅ Price your mastermind accordingly.
Most high-ticket masterminds that include retreats fall between $8,000 and $12,000. If that number makes you nervous, it’s a sign to do the inner work around valuing your skills and transformational power.
✅ Cover all your bases.
Your pricing must cover:
All retreat expenses (venue, food, activities, taxes)
Your coaching or facilitation time
Operational costs
Profit margin
Using professional tools like the Retreats on Repeat Academy calculators and budget trackers can make this process a breeze and ensure you don’t leave money on the table. To learn more about Retreats on Repeat Academy, click HERE
Building and Marketing Your Mastermind
Once you’ve priced your offer, it’s time to launch! Here’s a simple blueprint:
Build out the offer assets (landing page, emails, social media content).
Start with warm leads (current clients and past attendees).
Expand outreach to your email list and social media audiences.
Maintain energy, conviction, and visibility during the entire launch.
Important:
Even though you’re selling a mastermind, don’t make the retreat the centerpiece.
The retreat should be a bonus — not the primary transformation you’re selling.
Real-Life Examples and Lessons Learned
Throughout the episode, Jami shared real-world examples from past clients:
One client pivoted mid-launch from a standalone retreat to a group program and struggled to sell because the offer lacked clarity.
Another client stayed committed to the mastermind structure but realized her audience primarily wanted just the retreat.
A third coach successfully sold a $25,000 mastermind where the retreat was just one piece of a much larger value proposition — the real sell was proximity to the coach and her network.
Key takeaway:
🔑 The clarity and conviction you bring to your offer matter more than the offer itself.
🔑 Stick with your strategy through a full launch cycle before pivoting.
Final Thoughts and Takeaways
The decision to sell a retreat on its own or integrate it into a mastermind depends on YOU:
Your business model
Your sales skills
Your energy and conviction
Remember: The retreat is the cherry on top — not the entire cake.
When you build a high-ticket experience where the retreat supports a transformational journey, you naturally create more value (and more demand).
If you want to simplify retreat planning and master this process, check out Retreats on Repeat Academy — a hybrid program offering self-paced videos, templates, calculators, and direct access to Jami for personalized support.
Episode Breakdown
00:00 – Introduction to Million Dollar Events Podcast
00:31 – The Saturation of the Retreat Market
02:03 – Selling Retreats Through Masterminds and Memberships
04:07 – Pricing Strategies for Mastermind-Inclusive Retreats
07:22 – Building and Marketing Your Mastermind
08:45 – Real-Life Examples and Lessons Learned
11:30 – Final Thoughts and Takeaways